MY
PORTFOLIO
Below are several samples of my writing work, across a range of topics and styles.
Since the healthcare industry is so highly regulated, much of my extensive, versatile portfolio cannot be shared here*.
Get in touch to talk about my range of experience, request work samples, and discuss your individual needs.
- Lessons in Digital Clinical Trial Recruitment, a White Paper for Raremark. With increasing use of the internet as a tool to recruit patients to clinical trials, there was a need for education to maximise the value of direct-to-patient recruitment programmes. This paper offers lessons from a decade of direct-to-patient clinical trial recruitment, and outlines influencers of success in the age of the empowered patient.
- Wound Care Series, a Case Study Supplement for Wounds UK. Proper evaluation of wound status requires removal of devitalised tissue and debris from the wound area. This supplement uses real-life examples to illustrate benefits to the patient, clinician and organisation.
- NM Running Website, Website Launch Support for NM Running Coaching. Naomi Mitchell is a GB marathon runner and qualified running coach, who launched a new website in 2022. I helped bring Naomi’s ideas to life, developing brand messaging and a wireframe for the website, as well as providing guidance on SEO and reviewing several rounds of copy. Since launching, Naomi has coached several athletes – from amateur to elite level – to ‘run their best race’.
*Ownership of all materials lies with the client. I have displayed only publicly available materials.
What they’re saying about me
“Rachel really brought the website to life. She has been fully involved in all decision-making regarding the marketing and PR for the website. I have been extremely impressed with the way Rachel conducts herself. She is very talented, as well as being highly professional.”
“Rachel has been a delight to work with – professional, proactive, a team player, and excellent at her job.”
“Rachel was a pleasure to work with – an experienced and knowledgeable writer, editor and researcher. She was also organised, detail-oriented and great at managing expectations.”
“Rachel was critical in helping us build a unique story for one of our large pharma clients. The client was extremely happy with the final piece, which has been their premier piece of content in 2022.”
“Rachel’s thorough involvement from concept through to website launch was crucial in turning exciting ideas into a viable and attractive product. She provided valuable insight into branding, SEO, and website structure, which has helped me to reach my desired client level within six months of launch. She shared my enthusiasm, giving regular feedback, as well as asking key questions from an outside perspective, which helped to refine the detail. I look forward to working with her again on future projects!”
