writing samples
and kind words
Click through for samples of my writing work, then scroll for a taster of what my clients say about me. Drop me a line to hear more about the width and breadth of my experience, request further work samples, and discuss your individual needs.
- European Patient Innovation Summit campaign, for Novartis (via Havas SO). The goal of the European Patient Innovation Summit is to embed a strong patient voice within the developing digital health ecosystem. I produced website copy, a video script (see previous link), a white paper and infographics, and provided conference support
- Moving Fourth campaign, for Janssen (via Havas SO). Moving Fourth is an initiative focused on redefining what long-term healthy living looks like for people with HIV. I attended several Steering Committee meetings with experts in HIV, before writing an original white paper and supporting development of a manuscript, which was published in AIDS Review.
- Online Clinical Trial Recruitment white paper, for Raremark. Increasingly, clinical trial programmes are turning to online recruitment channels to access hard-to-reach patients, especially for trials in rare diseases. I wrote this white paper, which offers lessons from a decade of direct-to-patient recruitment and outlines influencers of success in the age of the empowered patient.
- Living Well with ALK+ lung cancer brochure, for Takeda (via Havas SO). I supported co-creation of an educational brochure alongside members of the lung cancer patient community. ALK+ lung cancer is often diagnosed in patients who are younger than 50 and non-smokers; this brochure provides support specifically for those individuals.
- Case Study Series, for Wounds UK. Proper evaluation of wound status requires removal of devitalised tissue and debris from the wound area. I developed this case study supplement, which uses real-life examples to illustrate benefits to the patient, clinician and organisation.
- Website development, for NM Running Coaching. Naomi Mitchell is a GB marathon runner and running coach. I helped bring Naomi’s ideas for her website to life, developing brand messaging and a wireframe for the site, as well as providing guidance on SEO and reviewing several rounds of copy. Since launching, Naomi has coached several athletes – from amateur to elite level – to ‘run their best race’.
*Ownership of all materials lies with the client. I have displayed only publicly available materials.
What they’re saying about me
“Rachel has been a delight to work with – professional, proactive, a team player, and excellent at her job.”
“Rachel was a pleasure to work with – an experienced and knowledgeable writer, editor and researcher. She was also organised, detail-oriented and great at managing expectations.”
“Rachel was critical in helping us build a unique story for one of our large pharma clients. The client was extremely happy with the final piece, which has been their premier piece of content in 2022.”
“Rachel’s thorough involvement from concept through to website launch was crucial in turning exciting ideas into a viable and attractive product. She provided valuable insight into branding, SEO, and website structure, which has helped me to reach my desired client level within six months of launch. She shared my enthusiasm, giving regular feedback, as well as asking key questions from an outside perspective, which helped to refine the detail. I look forward to working with her again on future projects!”
