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Helping health organisations create clear, trustworthy communications that people can act on.

Evidence-based materials, designed to reach the people who need them.

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Rachel Pascal | Freelance medical and healthcare copywriter |
Danone • Weber Shandwick • BioMarin • MM Podiatry • Only the Brave • Real Chemistry • Medico Digital • iResearch UK • TouchIME • Centre for Innovation in Regulatory Science • Holland & Barrett • Nexus Healthcare Education • OmniaMed • Raremark • Havas SO • Danone • Wounds UK • BioMarin • MM Podiatry • Only the Brave • Real Chemistry • Medico Digital • iResearch UK • TouchIME • Centre for Innovation in Regulatory Science • Holland & Barrett • Nexus Healthcare Education • OmniaMed • Raremark • Havas SO •

Your audience needs health information they can understand, trust, and act upon.

That is the thread running through all of my work: medical and health writing for organisations, mentoring for writers, and Make Sense Health for the public.

With more than fifteen years’ experience across patient engagement and advocacy, medical education, digital content, creative campaigns, scientific publications, and health economics, I help turn complex evidence into materials people can understand and use.

Different audiences. Same foundation. Clearer health communication.

Get started on your project today
For Organisations

Medical and health writing

Looking for an expert writer? You’ve found her. I write clear, well-researched trustworthy copy and content for healthcare and med comms agencies, pharma, health brands, and beyond.

Explore medical writing services
For Writers

Mentoring & training

Are you ready to launch your medical writing career or receive guidance on your next best step? I offer practical support for medical and health writers who want to strengthen their craft, clarify their positioning, and build a sustainable career.

Explore mentorship
For The Public

Make Sense Health

Struggling to know what to believe, health-wise? From TikTok to the latest fad your friends are trying, we’ve never had more health information — or more reasons to doubt it. Make Sense Health is a hub for people who want to confidently interpret health information, ask the right questions, and learn how to use evidence to make better health decisions.

Explore Make Sense Health

testimonials

"Rachel has been a pleasure to work with - she is extremely collaborative and can move between multiple tones of voice with ease. Her industry knowledge has been invaluable to the team & greatly appreciated by the client. We definitely hope to work with her again in the future!"
DirectorStrategy and Creative Advertising Agency
"Working with you has been an absolute pleasure. Your intuitive approach to problem-solving and quick grasp of new briefs has been instrumental to the success of our projects. Your ability to communicate effectively has also greatly facilitated our teamwork and project coordination. Your proactive attitude and dedication to delivering high-quality work has not gone unnoticed. I truly appreciate the professionalism you bring the table, and I have no doubt your skills and expertise will continue to benefit our endeavours in the future."
FounderMedical Education Company
"Rachel is a tremendously talented and dedicated writer who can take complex scientific information and turn it into something simple, clear and purposeful. No matter how complicated the task, Rachel works with you to understand the brief, gently challenges where needed and delivers the work on time!"
Head of Digital SolultionsLeading Healthcare Communications Agency
"Rachel has been a delight to work with - professional, proactive, a team player, and excellent at her job.”
DirectorLeading Healthcare Communications Agency
"Rachel was a pleasure to work with - an experienced and knowledgeable writer, editor and researcher. She was also organised, detail-oriented and great at managing expectations."
EditorB2B Marketing Agency specialising in thought leadership
"Rachel was critical in helping us build a unique story for one of our large pharma clients. The client was extremely happy with the final piece, which has been their premier piece of content this year."
Head of Social Media Leading Healthcare Communications Agency
"Rachel's thorough involvement from concept through to website launch was crucial in turning exciting ideas into a viable and attractive product. She provided valuable insight into branding, SEO, and website structure, which has helped me to reach my desired client level within six months of launch. She shared my enthusiasm, giving regular feedback, as well as asking key questions from an outside perspective, which helped to refine the detail. I look forward to working with her again on future projects!"
OwnerRunning coaching business
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Examples of My Work

A Long-Term Patient Advocacy Programme
Over more than a decade, I have been the primary writer supporting a pharma client's engagement with an oncology patient advocacy community. Each engagement involves live meeting support and note-taking, and a strategic post-meeting report synthesising patient insights and their implications for the client's planning and patient engagement strategy. The relationship has also generated a range of supporting outputs. As a result, I've sustained partnership with patient voice and consistently embedded my strategic insights across more than a decade of evolving treatment options and communications needs.
Patient-friendly informed consent forms across multiple rare disease indications
Working with a specialist communications agency, I developed patient-friendly versions of informed consent forms for rare disease clinical trials across several indications. The work required translating dense legal and clinical language into plain, accessible text that retained full regulatory compliance while being genuinely readable and reassuring for patients with limited prior exposure to clinical research.  As a result, I produced compliant, accessible consent materials that supported recruitment into underserved patient populations across multiple rare disease programmes.
Ongoing editorial and quality assurance support for a market access agency
For several years, I have worked with a market access agency on a retainer basis, providing rigorous fact-checking, data verification, and referencing support. The work involves checking every data point against its source, verifying that claims are supported by the cited evidence, identifying inconsistencies between the text and the underlying analysis, and ensuring that statistical presentations are accurate and appropriately framed. I now have a trusted long-term quality assurance partnership contributing to the accuracy and credibility of submissions to HTA bodies across multiple markets.
LinkedIn ghostwriting for a global pharma executive committee
Working with an advertising agency, I created LinkedIn content for senior executives at a top-tier pharmaceutical company, including the CEO, CMO, and CFO. Each executive had a distinct voice, audience, and communications objective, from thought leadership on industry trends to company strategy and the future of healthcare. The work involved developing a content strategy for each executive, drafting posts that were indistinguishable from their own voice, and refining content based on feedback over time. I became a consistent, trusted ghostwriter, producing senior executive content that supported company reputation, recruitment, and stakeholder engagement at the highest levels.

In Numbers

15+

Years in health and medical communications

20+

Therapy areas from rare disease to consumer wellness

100+

KOL and patient advisory board meetings attended

Learn more about Rachel

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