Clear Communication Isn’t a Nice-to-Have: How Health Brands Earn Trust By Supporting Health Literacy
Imagine a pamphlet, consent form or web page filled with accurate, fully approved information that still fails its reader. The science may be right, but the reader finishes unsure what it means for them or what to do next. You may not have to think very hard. Most of us have been faced, in some […]
AI in Medical Writing: Where It Helps, Where It Falls Short, and How to Use It Well
Article Summary: AI can support medical writers with tasks such as organising information, creating early outlines, and reviewing approved content. Used as an assistive tool, AI can reduce friction without compromising quality, and it is also a perfectly reasonable choice to remain cautious and use it sparingly. When AI writing tools first came onto the […]
Navigating the Medical Misinformation Landscape: What Medical Writers Need to Know and Practical Support for 2026
Misinformation isn’t new, but it’s rapidly changing the landscape we write in. In this post, we’ll get back to basics: what it is, how it impacts our work, and how we can handle it every day.
How medical writers (and anyone else, for that matter) can help to promote effective public health communication
Health information is everywhere. Effective public health communication is crucial for ensuring the public has accurate health information. However, if you simply have to log into Instagram, Facebook (or a/n other chosen platform), and you will see information presented as fact, supported by scientific-sounding terminology and superficially convincing arguments – but characterised by unfounded assertions, […]
Effective medical writing in the modern information age: why it’s so important to get it right
It can feel like a very strange time to try and make a living as a writer. Whilst technology and the associated changes to the ways we consume the written word can be seen as making writing more accessible, the value of writing as a discipline may never have been less valued. Hear me out… […]
