What Healthcare Brands Can Learn From High-Performing Sponsored Health Content
If you’ve ever worked day in, day out on a healthcare campaign or a set of articles just to have the effort fall on deaf ears, you know how good it feels when an ad, article, or campaign resonates with your audience. When people can’t stop sharing pictures of your graphics or snippets of your […]
How Healthcare Blogs are Transforming Patient Education
Learn how healthcare blogs improve patient education with health tips and knowledge, plus new trends like AI personalisation and interactive tools.
My process for creating web content as a freelance health and medical writer
If you’ve decided to promote your business online, you will know all about creating web content. If you’ve not done it already, I suggest you take the time to decide on your content pillars first. Why? Because if you build your marketing efforts on strong and sensible content pillars, things remain in place. Your reason […]
Medical and health writing: what do they mean to me?
After ten years in the field, I often get asked how I ended up as a health and medical writer, especially without a medical degree. If you’ve read my blogs before, you’ll know that writing has always been close to my heart, even from a young age. I realised early on that my love of […]
