As a health content creator, you may know that E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) is essential for writing credible, high-quality health content.
While E-E-A-T isn’t a direct ranking factor for SEO, it serves as a framework search engines use to assess content quality – particularly in health, where accuracy and trust are so important.
In this article, I’ve selected eight top-ranking health blog examples from leading health and wellness websites. For each blog, I highlight a specific post as an example of E-E-A-T best practices, to inspire you to improve your health blog content. You’ll also find my tips on how to evaluate the quality of your health blogs against E-E-A-T criteria.
Health Blog Examples that Set the Standard
When I first started blogging, I struggled to find clear guidance or solid examples of good practices to follow. If you’re creating web content, the examples below can offer the guidance I once needed and serve as a benchmark for health blog excellence.
1. Healthline: Setting the Standard for Transparent Health Content
- Description: Healthline is one of the most visited health information websites, with a well-established presence and history in health content.
- E-E-A-T Good Practice Example:
Healthline maintains a highly transparent editorial process, clearly listing every writer, editor, and medical reviewer involved, along with their credentials and the date of each update. Each author has a dedicated author page, which is another good practice for trustworthiness and authority in SEO.
Here’s an example of their editorial process from the Clenbuterol article:
The site even includes a clear disclaimer on its use of Artificial Intelligence and has a dedicated page explaining its editorial process in details to reinforce trustworthiness.
2. WebMD: An Example of Expert-Led Health Information
- Description: WebMD is a globally recognised health resource with a strong foundation in providing medically reviewed content for diverse health topics. WebMD attracts millions of monthly visitors and maintains a strong presence in search engine results.
- E-E-A-T Good Practice Example:
WebMD demonstrates expertise by involving healthcare professionals in creating and/or reviewing content, clearly listing their credentials (typically MDs). In articles like “Baby Nutrition: What to Feed Your Little One”, WebMD not only provides evidence-based advice but also offers practical, parent-focused guidance grounded in the latest medical research.
It also maintains transparency and accuracy by regularly updating articles with the latest medical guidelines and research.
3. Mayo Clinic: An Example of Real Patient Stories
- Description: Mayo Clinic is a recognised US top clinic and its blog reflects this authority and benefits from a reputation built on years of clinical research and patient care. The affiliation with Mayo Clinic lends strong authority, and its content is typically authored by experts from within the institution.
- E-E-A-T Good Practice Example:
I love their real-life patient stories, like “Adapting to Life After Spinal Cord Injury with Rehab and Determination”. They demonstrate Experience through relatable health journeys. These stories highlight Mayo’s expertise in practice and build Trust by showing real-world outcomes. This patient-centered approach also matches what many users search for: both medical information and personal insights.
Pro Tip: I found this kind of content to be particularly relevant if the Search Engine Results Page (SERP) for your main keyword shows patient forums’ websites or sites like Quora or Reddit, as it shows people are particularly looking for personal experiences.
4. Cleveland Clinic: A Reference in Accessible, Expert-Quoted Health Insights for Patient-Focused Answers
- Description: Founded in 1921, Cleveland Clinic is a top-ranked hospital known for pioneering medical advances and its commitment to patient care, research and medical education.
- E-E-A-T Good Practice Examples:
- Cleveland Clinic’s articles frequently include direct quotes from its specialists, providing a personal, conversational tone that feels like direct advice from a healthcare provider. Including direct quotes from specialists enhances Expertise and Authority, which builds credibility.
- The blog often uses a Q&A format to answer common patient questions, making information easy to navigate and practical, as seen in “Is Dementia Hereditary?”. This Q&A style focuses on clear, patient-centered answers. The Q&A format aligns closely with how users search for information, increasing the chance of the content appearing in Google’s rich snippets or People Also Ask boxes. This can boost visibility and drive more organic traffic to the site.
- The blog is a good example of accessibility as it presents complex health information in simple, practical terms for everyday use. Accessible content reduces bounce rates, as readers are more likely to stay on pages with information that’s easy to understand.
5. Psychology Today: Making Psychological Insights Accessible and Relatable
- Description: Psychology Today is a top mental health resource, offering expert-driven content that links psychological theories to everyday life. With contributions from licensed psychologists, therapists, and researchers, it provides reliable insights on emotional health, personal growth and behaviour.
- E-E-A-T Good Practice Examples:
Psychology Today demonstrates E-E-A-T by featuring mental health experts who make psychology relatable through real-life examples. In articles like “In the Slow Zone: When Time Expands for Athletes,” a psychologist explains how mental states impact performance, helping readers connect theory to experience. This approach builds trust, enhances credibility and meets readers’ needs for both scientific insights and practical applications.
6. Everyday Health: Using Interactive Tools to Boost Trust and SEO
- Description: Everyday Health is a comprehensive resource focused on making wellness information and tools accessible. It offers practical advice across various health topics to support users in making informed lifestyle decisions.
- E-E-A-T Good Practice Examples:
Everyday Health’s interactive tools strengthen E-E-A-T and SEO. Here’s how:
- Interactive tools like the “Weight Loss Calculator,” provide customised advice that meets user health goals, which boosts SEO relevance and builds trust – a strategy increasingly popular in healthcare.
- Interactive features keep users on the site longer, exploring related content. This increased engagement signals value to search engines and supports E-E-A-T by demonstrating strong user interest.
- Everyday Health’s tools promote proactive health management, aligning with the growing trend of digital self-care in healthcare. This approach enhances E-E-A-T with credible, hands-on resources, attracting a loyal and engaged audience that benefits SEO.
7. Well+Good: Leveraging Personal Experience in Blog Writing
- Description: The blog covers a wide range of topics, from fitness and nutrition to managing chronic conditions, with a focus on real-world applications of wellness strategies.
- E-E-A-T Good Practice Examples:
- By including firsthand accounts, such as in “Endometriosis and Sleep: How to Cope,” Well+Good makes content relatable and credible, supporting the first “E” in E-E-A-T (Experience).
- Articles blend personal stories with expert insights (Expertise in E-E-A-T), balancing empathy and authority to create content that feels trustworthy and accessible.
- Personal anecdotes provide practical, actionable advice, which increases engagement, attracts a loyal audience, and aligns with SEO by delivering valuable, real-world health solutions.
8. Greatist: Creating Inclusive, Accessible Health and Wellness Content
- Description: Greatist offers approachable, evidence-based health and wellness content in a friendly, conversational tone that’s highly accessible and resonates with a younger audience. Greatist covers a broad range of topics, including mental health, nutrition, fitness and personal development.
- E-E-A-T Good Practice Examples:
- In articles like “Average Height for Women,” Greatist uses inclusive, non-judgemental language that promotes diversity and self-acceptance. This approach creates a supportive environment that builds trust and relatability.
- Greatist presents health information in a friendly, conversational tone, making it approachable and easy to understand. Readers feel comfortable with topics that might otherwise seem intimidating, which enhances engagement and credibility.
- The article relies on evidence-based data in clear, straightforward language. This clarity reinforces Greatist’s authority and makes complex health topics accessible and reliable.
My Tips to Help You Evaluate E-E-A-T in Health Blogs
Use the following questions to assess the Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) of health blogs. This table will guide you in identifying key elements that signal high-quality, reliable health content, when you assess your own blog posts or top-ranking results from competition.
| EEAT Criteria | Factor |
| 1. Experience | Do the authors share personal experiences or case studies related to the topic? |
| Is there evidence of the authors’ hands-on involvement in the subject matter? | |
| Are anecdotes or examples provided to support the content and showcase real-world application? | |
| Does the content offer practical tips and advice based on the authors’ experience? | |
| Are there step-by-step guides or tutorials that demonstrate the authors’ experience? | |
| Do the authors share lessons learned and best practices from their own experiences? | |
| Is there evidence of the authors participating in industry events, workshops, or conferences related to their field? | |
| 2. Expertise | Is the content well-written, in an appropriate language for the audience and free from grammatical errors? |
| Does the content provide valuable, in-depth, and unique information? | |
| Is the content relevant to the target audience and addresses their needs? | |
| Do the authors have relevant qualifications, certifications, or experience in their field? | |
| Are author biographies available, including their expertise and background? | |
| Is there any quote or insight from an expert? | |
| Are there any awards, recognitions, or endorsements for the authors or the website? | |
| 3. Authority | Are there positive reviews, ratings, or testimonials from users or industry experts? |
| Does the content reference authoritative sources to support its claims? | |
| Are the sources cited properly, fairly recent and linked to the original study? | |
| 4. Trustworthiness | Is there a date mentioned (when the article was written and revised)? |
| Is the editorial process available on the website? | |
| Is there any conflict of interest to be disclosed? | |
| Is there an author page with a picture, bio and links to other blogs from the same author? |
Get Help from an Experienced SEO Health Writer to Shape Your Health Blog with Credibility and Clarity
If you’re ready to create health content that is accurate, engaging, and built on a foundation of trust, let’s work together. As a health writing specialist with over a decade of experience in health communications, I can help you transform your health blog into a valuable resource that educates and resonates with your audience.
- Click CONTACT to reach out directly
- Browse my portfolio to explore samples of my work
- Read my latest blog featuring how healthcare blogs are transforming patient education
References
- Google Search Central. (2024). Creating Helpful, Reliable, People-First Content. Retrieved from https://developers.google.com/search/docs/fundamentals/creating-helpful-content
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